I’m a marketer by occupation and choice. I enjoy “enhancing” objects in the name of art, exploring new places and food, and love learning new languages. I’m navigationally-dyslexic (Yes, I may have invented this term), and I sometimes watch TV shows only for the commercials.

Above all, I find human behavior fascinating and as a result; I wear my consumer hat with just as much pride as I wear my marketer hat. ‘InsightsWise’ is a collage of my musings on business, marketing, social media, technology and consumer trends that have made an impression on me – articulated for digital posterity, in the internet of things.

All opinions here are my own. I hope you enjoy reading my posts as much as I enjoy writing them; and I’d love to hear your thoughts on them.

Thanks for stopping by!