About

I’m a marketer by occupation and choice. I enjoy “enhancing” objects in the name of art, exploring new places and food, and love learning new languages. I’m navigationally-dyslexic (Yes, I may have invented this term), and I sometimes watch TV shows only for the commercials.

Above all, I find human behavior fascinating and as a result; I wear my consumer hat with just as much pride as I wear my marketer hat. ‘InsightsWise’ is a collage of my musings on business, marketing, social media, technology and consumer trends that have made an impression on me – articulated for digital posterity, in the internet of things.

All opinions here are my own. I hope you enjoy reading my posts as much as I enjoy writing them; and I’d love to hear your thoughts on them.

Thanks for stopping by!

  1. Thanks for following our blog. Hope you will enjoy the adventure with us!

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  2. Sorry for misspelling your name. My three-year old distracted me. Sorry…

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  3. Hi Gayatrj. Thanks for visiting my blog and for the follow:)

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  4. Thank you for the “follow” on my blog. Are you a writer by trade? If so, I would definitely like to get to learn more about you. I continually search for excellent ad writers to collaborate with.

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    • Hi Tony, Thanks for your note! I’m a marketer by trade; and so by default, don the copywriter/copy supervisor hat ever so often. I quite enjoying writing though, so no complaints about that! Feel free to take a look around InsightsWise and stay connected, will be great to hear your thoughts along the way!

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